Gazeta Mercantil’s new ad campaign is a shocker to many. It was printed in a Brazilian newspaper with the headline: “Understand the real value of money”. The print ad uses shocking images of money to tout the newspaper’s analysis of the financial market, as well as political and social events
Whether you agree or disagree with the political point of view, the artwork is quite interesting (click the thumbnail above to view in fullsize). And they’re really not just singling out the Big Bad US - the print ads also skewer the Japanese Yen (checkout bleeding eyes of Yukichi Fukuzawa?) and the Euro.
Sorry, but I couldn’t find large versions of the Yen and Euro. If anyone has one or knows where I can find it, please email me.
Tags: advertising, brasil, brazil, dollar, euro, gazeta mercantil, money, print, value of money, yen













